Privacy Policy

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1. Introduction Small Town Apparel ("we", "us", "our") operates the website www.st-apparel.com and the associated Ecwid-powered online store (collectively, the "Service").

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, create an account, or otherwise interact with our Service.

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

2. Information We Collect We may collect the following types of information:

Personal Data (information that identifies you):

  • Contact information: name, email address, phone number, billing/shipping address
  • Account information: username, password (stored hashed)
  • Payment information: processed securely by third-party payment processors (we do not store full card details)
  • Order information: products purchased, order history

Usage Data (automatically collected):

  • IP address, browser type/version, device information, operating system
  • Pages visited, time/date of visit, time spent, referring/exit pages
  • Cookies and similar tracking technologies (see Section 8)

3. How We Collect Information

  • Directly from you: when you create an account, place an order, contact us, subscribe to newsletters, leave reviews, or fill out forms
  • Automatically: through cookies, web beacons, server logs, and analytics tools as you browse
  • From third parties: payment processors, shipping carriers, fraud prevention services, marketing/analytics providers (e.g., Google Analytics)

4. How We Use Your Information We use the collected information for the following purposes:

  • To process and fulfill orders, process payments, and provide customer support
  • To manage your account and provide personalized shopping experience
  • To communicate with you (order confirmations, updates, responses to inquiries)
  • To send marketing communications (with your consent/opt-in where required)
  • To improve our Service, analyze usage trends, prevent fraud, and enhance security
  • To comply with legal obligations, resolve disputes, and enforce our policies

5. Sharing Your Information We do not sell your personal information. We may share your information with:

  • Service providers (payment processors, shipping carriers, email services, hosting providers, analytics tools) who are contractually obligated to protect your data
  • Business partners in limited cases (e.g., joint promotions, with your consent)
  • In connection with business transfers (merger, acquisition, bankruptcy)
  • To comply with legal requirements, protect rights/safety, or respond to lawful requests

6. Data Retention We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is typically retained for a shorter period unless needed for security or functionality improvements.

7. International Data Transfers Your information may be transferred to and processed in countries outside your jurisdiction (including the United States). We take appropriate safeguards to protect your data in accordance with applicable law.

8. Cookies and Tracking Technologies We use cookies and similar technologies for essential functions, analytics, and marketing. You can manage preferences via our cookie banner or browser settings. For more details, see our [Cookie Policy] (if separate) or the cookie notice on our site. Note: Disabling cookies may limit site functionality.

9. Your Privacy Rights Depending on your location and applicable law, you may have rights including:

  • Access, correction, or deletion of your personal information
  • Opt-out of marketing communications
  • Opt-out of targeted advertising or sale/sharing of personal information (where applicable under state laws)
  • Withdraw consent (where processing is based on consent)

To exercise these rights, contact us at the details below. We will respond within the timeframes required by applicable law. Verification may be required for security.

10. Children's Privacy Our Service is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware of such collection, we will delete it promptly.

11. Security We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

12. Third-Party Links Our Service may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing information.

13. Changes to This Privacy Policy We may update this policy from time to time. Changes will be posted here with an updated "Last updated" date. Significant changes may be notified via email or prominent notice on the site. Continued use after changes constitutes acceptance.

14. Contact Us If you have questions about this Privacy Policy or our data practices, please contact us at: Email: Smalltownapparel11@gmail.com

Thank you for trusting us with your information!

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